Samsung Dominates Egypt’s Digital Imaging Market in 2011

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, was ranked first by the GfK Group for the largest market share in to Egypt’s Digital Cameras market ,in 2011; continuing their domination of this sector.
The GfK Group is a leading global market research company based in Germany and provides the latest insights on market statistics and data.

Constantly striving to offer users the highest quality, innovation and technology in the market, in 2011, Samsung was able to revolutionize the digital market introducing several new, cutting edge features and technologies in their digital camera lines, including the two-view technology, the multi-view technology, the long zoom feature and the Wi-Fi feature.

“At Samsung, we continually work to offer users creative, state-of-the-art technologies. Our 2011 digital camera line not only introduces innovative technologies to the market, but also provides users with enhanced features to make their capturing experience even better,” said Duke Park, General Manager of Samsung Egypt. “Ranking first in the Egyptian digital cameras market highlights our ongoing dedication to creating innovate and creative features that go far beyond our users’ expectations. We were the first company to bring together these high quality imaging technologies and in doing so, we pioneered the self-capturing and internet connection options.”

With elegant, durable designs, Samsung’s 2011 innovations included the two-view and multi-view technologies, which allow users to capture the perfect moment, when it comes to even the most challenging shots, from every angle. Samsung went even further than this, also expanding their range to offer the cutting edge SMART Wi-Fi technology with the new Samsung SMART long-zoom feature. The SMART Wi-Fi feature allows users to instantly upload and share pictures online without the need to connect the camera to the computer with cables, while, the SMART long-zoom makes it easy to capture incredible details through the zoom lenses, rendering up-close shots that were once out of reach.

Aiming to maintain their remarkable market gains, Samsung plans to continue developing user-focused technologies and designs. The company has always carefully researched its target audience, and in 2011 Samsung applied this research, to create unique features that are more digitally connected and meet their users’ ever growing and changing needs.

Source: Press Release